thanks to Rhythmical.org.
SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle footwear industry, announced today that it has signed an international marketing agreement with Christina Aguilera for its women's footwear lines. Under the 18-month agreement, SKECHERS will have exclusive rights to international print media for footwear, including advertisements in magazines and point of purchase displays.
The Aguilera campaign will launch in women's, teen and pop culture magazines in October 2003, concurrently with the European leg of her "Justified and Stripped" World Tour with Justin Timberlake. The campaign, which will run through December 2004, will feature Miss Aguilera in SKECHERS' women's lines, including SKECHERS Sport, SKECHERS Active and Somethin' Else from SKECHERS. For the campaign, she was shot alone and accompanied by high-profile male models wearing SKECHERS Collection, subtly supporting SKECHERS' men's offerings.
"Christina is an amazing young woman. At only 22, she has earned a top spot in the pop world with sold-out world tours, award-winning songs, and No. 1 records and videos, endearing herself to young women and men around the world. She has incredible appeal thanks to her talent as a singer, her stunning looks and her charisma. Her carefree and liberated image reflects the vitality of many of our women's lines and the brand itself," stated Robert Greenberg, SKECHERS CEO and chairman of the board. "Christina has stamina -- and lasting power."
Christina Aguilera said: "I agreed to be a part of SKECHERS' international marketing team because I like its image -- youthful but edgy. They have attitude and are willing to try new ideas -- refreshing."
"We have had great success with celebrity endorsements internationally as consumers abroad have greater adoration for celebrities and pop singers specifically," began Larry Remington, president of SKECHERS' International Division. "We believe signing Christina Aguilera, a beautiful and talented singer with a Top 10 hit in many international countries, is going to further increase our brand recognition in Europe, Asia, Latin America, and other regions around the world."
Xtina Sketcher Endorsement. 
