Britney's New Management Team
July 22, 2003 4:12:53 PM
Entertainment law firm Rudolph & Beer, whose clients have included such pop acts as Backstreet Boys, 'N Sync and Britney Spears, will shut its doors at the end of the month after a decade in business.
Founding partner Larry Rudolph will launch a new artist management unit -- ReignDeer Entertainment -- which will handle Spears and singer Nick Lachey exclusively. Co-founder Steven Beer will segue to multinational law firm Greenberg Traurig as a shareholder and head of its film practice.
Rudolph also is a principal in Spears' production outfit, Britney Spears Prods.
Rudolph & Beer launched in 1993 and racked up a long list of burgeoning pop-star clients along the way, including Spears, Backstreet Boys, 'N Sync, Aaron Carter, Nick Carter, 98? and O-Town, as well as rap acts DMX, Wu-Tang Clan, Rakim, Keith Murray and the Sugar Hill Gang.
The firm's clients also included director Barbara Kopple, actor Rosario Dawson, model Linda Evangelista and MTV host Quddus, as well as indie film outfits Lot 47, Myriad Pictures and Solaris Entertainment. Beer said Monday that he expects to take his client roster with him to Greenberg Traurig.
Rudolph's ReignDeer will be handling exclusive management of Spears and Lachey, as well as co-management of recording artists Dream and Nikki Cleary. Bryan Spears -- Britney Spears' older brother -- will share offices with ReignDeer and will rep the Spears family interests, as well as exploring entrepreneurial ventures with Rudolph.
Beer will head up the New York film practice at Greenberg Traurig starting Aug. 1. The firm's entertainment and media department has more than 40 lawyers in broadcast, music, film and digital media and has 975 attorneys overall in 20 offices internationally.
Rudolph executive-produced Spears' first feature vehicle, "Crossroads," and is producing MTV's reality show "The Newlyweds: Nick and Jessica," starring married pop stars Lachey and Jessica Simpson. He also is helping Spears build a television production company, through which Rudolph will executive produce "Holly," a two-hour back-door pilot for ABC Family. "Holly" is based on the book "A Mother's Gift," by Britney and Lynne Spears.
Other TV projects slated under the Spears banner include an animated TV series on cable outlet Noggin and a syndicated talk show called "Blend."
Last year, Rudolph and Spears Prods. forged a category-exclusive agreement with NASCAR to develop and produce a dramatic ensemble film set in the racing world.
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Details on Britney's new management team.. 
