i dont think it is the roster itself that is the problem, WWE can make superstars out of most of their roster.
i think the reason the ratings are low, more than any other thing, is repetition, the same things over and over again...and even Jim Ross has admitted this to an extent in his recent ross reports...i believe what they need is new matches, new rivalries, new situations, new storylines etc...and i think the brand extension limits these things by setting boundaries on the possibilities. |